Product Design

Every business we work with faces unique challenges, and we take pride in offering tailored, scalable solutions that fuel growth, improve efficiency, and strengthen brand loyalty.

At >play, success isn't just about delivering technology—it's about creating lasting impact for our partners. From streamlining complex operations to enhancing customer engagement and unlocking entirely new revenue channels, our solutions are built with a clear purpose: to drive real, measurable outcomes.

BuddyGuru

  • AI-Powered Learning
  • Blended Learning
  • Cultural Education
  • Interactive Assignments

Revolutionizing
Cross-Cultural Arts Education

BuddyGuru is a purpose-driven platform designed to bridge cultural divides and elevate artistic education by connecting aspiring learners with globally recognized experts in music and art.

Business Requirement

In today's globalized yet fragmented creative education landscape, talented individuals often lack access to authentic, high-quality, and culturally rooted learning experiences.

Key Business goals
  • Connect aspiring learners worldwide with renowned Artists in music and art.
  • Preserve and promote cultural knowledge and practices across generations.
  • Enable Artists to create a lasting legacy by sharing their expertise digitally.
  • Make creative education accessible, interactive, and AI-enabled.
  • Build a global community of learners, mentors, and creators.
Our Solution

A digital platform offering structured, interactive, and mentor-led learning experiences for creative arts and music. The platform is designed to blend heritage mentorship with AI-driven, real-time personalized learning.

Exclusive Guru-Curated Courses

Condensed learning modules designed by renowned Artists, compressing traditional 1-year content into a few months.

Blended Learning Experience

Combination of self-paced modules, assignments, video practice uploads, and Guru feedback.

Interactive Engagements

End-of-course Meet & Greet with the Guru; signed certificate as a badge of honor.

AI-Powered Feedback Engine

Real-time performance assessment and progress tracking using AI-based learning analytics.

Global Community Platform

Collaborate, perform, and grow within a community of learners and professionals across geographies.

Benefits
Access to Global Expertise

Learners gain access to high-quality education from globally renowned experts, regardless of their location.

Time-Efficient Learning

Courses are designed to be intensive and focused, allowing learners to achieve in months what traditionally takes years.

Blended & Interactive Learning Experience

Combines self-paced modules with personalized mentor feedback, practice-based assessments, and real-time guidance.

Recognition & Certification

Completion of courses includes formal recognition and certification, increasing learner credibility and confidence.

Community Engagement

The platform fosters a strong sense of belonging by enabling learners to perform, collaborate, and grow in a global creative community.

AI-Driven Personalization

Integrates real-time feedback and learning analytics to improve individual skill development and track progress.

Technologies

HITS Rewards

  • Daily Quizzes
  • QR Code Access
  • Badge System
  • Reward Coins

HITS Rewards - Driving Viewer Engagement through Interactive Rewards Program

HITS Rewards transformed viewer engagement by connecting on-air content with an interactive web rewards platform. Using dynamic quizzes, badges, and redeemable coins, the program boosted daily tune-ins, improved audience loyalty, and delivered valuable subscriber insights—turning passive viewers into active participants and driving measurable channel growth.

Business Requirement

HITS Rewards aims to drive viewer engagement and channel loyalty by connecting television viewership with interactive web-based participation. The core challenge is to increase audience stickiness.

Key Business goals
  • Encouraging viewers to watch HITS TV channels and transition to the web application for participation.
  • Building a rewards ecosystem to incentivize continuous interaction.
  • Collecting subscriber data to help partners identify targeted promotional opportunities.
  • Developing a fun, rewarding, and non-fatiguing experience with daily interactions and long-term engagement goals.
Our Solution

HITS Rewards Platform A gamified rewards platform integrated with HITS TV channels and web app designed for maximum engagement and data-driven marketing insights.

QR Code Gated Access

Users access quizzes by scanning QR codes shown on-air, directly linking viewership to participation.

Question of the Day & Daily Rewards

Daily quizzes with immediate gratification—coins, badges, and vouchers.

Badge Loyalty System

Users earn badges based on participation frequency (e.g., Red Carpet, Show Stopper, Hollywood Star).

Admin Dashboard

Real-time engagement analytics—participant numbers, badge status, coins earned, and operator-wise breakdown.

Automated Communications

Email notifications for winners, badge updates, voucher redemption, and referral bonuses.

Referral Incentives

Social media sharing and referral bonuses encourage organic reach and viral growth.

Cross-Device Optimized

Seamless experience across mobile and desktop, with reminder notifications.

Benefits
Increased Viewer Retention

Viewers must tune in daily to participate, improving viewership consistency.

Data-Driven Marketing

By collecting user operator details and participation habits, the platform enables precise targeted marketing.

Gamified Loyalty Loop

The badge system motivates repeat participation, creating a sense of progression and status among users.

Community Virality

Referral programs and social media sharing features drive organic growth and new user acquisition.

Scalable Solution

The system is designed for scalable rollout across multiple countries.

Real-Time Engagement Insights

The admin dashboard provides actionable analytics to optimize campaigns and viewer interaction strategies.

Technologies

Quick Service Restaurant

  • centralized admin panel
  • franchise management
  • restaurant technology
  • multi-location operations

Empowering Store Owners: A Scalable Mobile Application and Centralized Admin Panel.

A fast-growing bakery chain streamlined its multi-location operations with a centralized admin panel. By digitizing recipe management, production planning, and store communications, the chain achieved consistent product quality, reduced wastage, and faster decision-making.

Business Requirement

A rapidly growing national bakery chain faced increased operational challenges as it expanded. To maintain smooth operations and support ongoing growth, the bakery chain needed a modern, scalable digital solution.

Key Business goals
  • Ensuring product consistency across all locations to maintain brand standards.
  • Improving communication between the central team and store managers for smoother coordination.
  • Optimizing inventory management to reduce waste and avoid stock shortages.
  • Streamlining resource allocation during production to maximize efficiency.
  • Enabling data-driven decision-making at all levels of the business for better planning and growth management.
Our Solution

Metaplay created and launched a mobile application along with a centralized admin panel to tackle the bakery chain's major operational challenges.

Centralized Recipe & Instructional Management

A unified digital repository accessible via a mobile-friendly interface, allowing store managers to view standardized recipes and preparation guidelines anytime.

Real-Time, Store-Specific Production Updates

Automated notifications tailored to each location's demand, ensuring production requirements are accurate and up to date.

Standardized Training via Interactive Video Content

Engaging video-based training modules to ensure uniform processes and consistent product quality across all locations.

Central Admin Dashboard for Headquarters

A powerful dashboard enabling head office teams to manage content distribution, monitor store performance, and review operational metrics across regions in real time.

Benefits
Consistent Product Quality

Standardized recipes and step-by-step instructional videos ensured even quality across all outlets, building brand trust.

Optimized Resource Planning

Stores received daily production targets in real-time, reducing overproduction and allowing for better staffing and ingredient allocation.

Streamlined Operations

A user-friendly mobile app allowed store managers to get critical updates instantly, cutting down on delays and simplifying daily tasks.

Reduced Waste

Accurate, data-driven production planning decreased inventory waste, supporting cost efficiency and sustainability goals.

Improved Communication Flow

The admin panel provided instant updates, enhancing the link between central teams and local stores for quicker adoption of new practices.

Seamless Scalability

As new locations opened, the system adapted easily without extra operational costs, ensuring a consistent rollout in all regions.

Data-Driven Performance Management

With live dashboards and reporting tools, management received actionable insights into store performance and production trends.

Operational Cost Savings

Lower waste and improved staffing led to significant cost savings for the organization.

Consistent Customer Experience

With uniform products and efficient service, customers enjoyed a smooth brand experience no matter the location.

Technologies

Media Operations Automation

  • Intelligent Scheduling
  • AI-Assisted Operations
  • Controlled AI Automation
  • Workflow Orchestration

Transforming Media Workflows Through Controlled AI and Intelligent Orchestration

Focuses on transforming media workflows through controlled automation and intelligent orchestration. The solution streamlines OTT and broadcast operations by reducing manual effort, accelerating scheduling processes, improving operational visibility, and enabling controlled AI adoption with human approval mechanisms.

Business Requirement

Media organizations today face increasing operational challenges due to fragmented systems, manual coordination, and repetitive workflows. Key business requirements included:

Key Business goals
  • Reducing dependency on manual operations and email-based coordination
  • Accelerating promo list generation and scheduling processes
  • Improving operational efficiency across OTT, broadcast, and content platforms
  • Minimizing turnaround time and reducing human effort
  • Enabling controlled AI adoption with human approval mechanisms
  • Achieving better visibility, governance, and process standardization
Our Solution

At Play, we designed a controlled automation workflow where business systems connect into an AI orchestration layer, with human approval before execution.

Key Solution Components

  • AI Orchestration Layer to connect workflows across systems
  • Automated Promo List Generation with AI-assisted data gathering and validation
  • Promo Scheduling Automation across multiple systems and teams
  • AI-Assisted Program Analysis insights and recommendations
  • Human Approval Workflow with checkpoints for oversight and compliance
  • Real-Time Reporting & Visibility for operational tracking and performance monitoring
Benefits
Significant reduction in operational turnaround time
Lower operational costs and reduced manual effort
Improved accuracy and consistency across processes
Faster execution of workflows and scheduling activities
Enhanced governance with human-in-the-loop approvals
Scalable and future-ready automation framework
Case Study Snapshot
Promo List Generation

Automated data gathering, validation, and asset creation significantly reduced the time required for promo list preparation.

3-4 Days MINUTES
Promo Scheduling

Implemented intelligent scheduling workflows across multiple systems and teams to streamline coordination and execution.

2–3 Resources Over 5 Days Automated AI Orchestration Workflow
Program Analysis

Enabled AI-assisted analysis for content insights, metadata enhancement, and operational recommendations while maintaining human oversight.

Manual Analysis AI-Assisted Enhancement & Operational Analysis
Industries We Serve

Our solutions are designed to support a wide range of media and content-driven industries:

  • Broadcast Networks
  • OTT & Streaming Platforms
  • Brands & Advertising
  • Content Platforms
  • Media Networks
  • Streaming Services
  • Content Supply Chains
How it works