Adapt Innovate Thrive In the age of intelligent automation
At >play, we are a full-stack product and AI solutions studio. We partner with businesses to create intelligent, scalable, and user-centric platforms — blending bold ideas with real-world impact.
Our work lives at the intersection of product innovation, AI, and human-centered design. Whether you're an enterprise modernizing legacy systems, an SME seeking automation, or a B2C brand focused on engagement, we help you think bigger, build faster, and scale smarter.
From AI smart solutions to OTT streaming engines, our builds are driven by performance, personalization, and growth.
Platform strategy covering revenue architecture, pricing, growth models, localisation, and local payments aligned to market entry and scale.
Production-grade platform engineering with embedded UX and interaction design built for performance, security, extensibility, and long-term ownership.
Loyalty, rewards, gamification, and lifecycle systems engineered to drive repeat usage, retention, and revenue lift.
AI-led customer support, service orchestration, and workflow automation designed to reduce cost-to-serve and improve retention at scale.
Streaming and content platforms built for monetisation, analytics, and multi-market scale across media, consumer tech, education, and health use cases.
Internal intelligence systems, copilots, and productivity automation to improve decision-making and operational efficiency.
We embed product specialists and UX thinkers directly into your team, bringing a consultative, user-first approach to every build.
Whether launching a new platform or scaling an existing one, we focus on fast execution, measurable traction, and revenue readiness from day one.
Clarify product intent, target outcomes, and success metrics before execution begins.
Translate product intent into scalable system design: architecture, data, and monetisation paths.
Build scalable product systems with production-grade engineering, not prototypes.
Launch with instrumentation in place: usage, performance, and revenue signals tracked from day one.
Ongoing partnership focused on optimisation, growth loops, and sustained revenue impact.
Whether you need a partner to develop your product from scratch, revamp a legacy system, or embed AI into your existing stack - we're ready to help you move from idea to impact.
